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| [ Also see: Ad
Wizard Newsletters ]
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Why Web Site Advertising?
Some useful and interesting articles on the benefits of internet
advertising.
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- eMarketer Why
advertise online? (3/03) Highlighting the size of the
market online in the US, the behavior of affluent Internet users
and the power of online branding, David Hallerman offers some
answers to the very broad question of why a company should
advertise online.
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- eMarketer Chief
Executives Choose the Net (3/02) According to a recent
Research.net survey of global chief executives (CEOs, CIOs,
etc.), 73% say that they prefer to find out about new products
online. Conducted in February 2002, the survey also determined
that 57% of chief executives say they prefer to find out about
new products from magazines and just 29% prefer learning about
new products in newspapers.
Research.net was commissioned by Forbes.com to survey 286
"c-level" executives (CEOs, CIOs, etc.) in February
2002. Not surprisingly, considering most chief execs prefer to
learn about new products online, the survey also determined that
62% of respondents believe that online advertising is
information-rich.
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- eMarketer Does
Permission E-Mail Marketing Push Consumers to Purchase? (10/02)
A recent DoubleClick survey indicates that 69% of US e-mail
users have made online purchases as a result of receiving
permission e-mail marketing.According to a recently-published
survey of US e-mail users, 75% prefer receiving communication
from online merchants via permission-based e-mail whereas just
25% prefer postal mail communication.
- eMarketer Online
Advertising (3/02) As more
advertisers, including large, established CPG firms, begin to
incorporate online advertising
as a part of their integrated media plans, the e-advertising
market will continue to grow and evolve. eMarketer's Online Advertising
Report states that online ad spending will rebound in 2002, with
a healthy 11% increase versus last year.
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- f2 f2
Survey Debunks Internet Advertising And Consumer Myths (6/01)
An f2 survey of its users looking at the role of the Internet in
their everyday purchasing behaviour. The survey reveals a
growing relationship between using the Internet and everyday
purchasing behaviour - online and off. The survey debunked three
key Internet myths, leading to a major conclusion regarding the
Internet as an advertising medium:
- Myth Number 1 is that advertising on the Internet is a
waste of time unless you want to drive people to a website
that does e-commerce. Our survey shows is that 96% of f2
users are actively seeking information that will influence
their purchasing decisions.
- Myth Number 2 is that the Internet will never be a major
source for commerce. Our survey shows that the more people
are online, the more they come to trust it and rely on it
for making purchasing decisions. 52% of recent (past 1-2
years) Internet users do their purchasing research online -
as opposed to 80% of experienced (4-5 years) users.
- Myth Number 3 is that people will use the Internet to buy
goods because they expect them to be cheaper. 83% f2 survey
say that it is convenience that is the strongest motivator
fur using the Internet to make purchasing decisions. Only
32% of f2 users cite price as the key factor.
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- IAB Case
Studies When it comes to connecting brands with
customers, fostering action and driving sales, Interactive media
and marketing has been proven effective time and time again. At
this site, you'll find a constantly growing repository of case
studies, research and other information that demonstrate how
Interactive efficiently increases brand awareness, brand
attributes and purchase intent. From its immediacy of action to
its depth and quality of customer/brand interaction, Interactive
is the only true brandaction medium.
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